Product Marketing Leader

CAMBRIDGE (FOX25, myfoxboston) - APPLY FOR THIS JOB HERE

A key member of a brand management team, managing assignments to meet objectives under the guidance of a Product Manager - Content. Primary responsibilities are leading the efforts to identifying teacher requirements for educational interactive content, development of a strategy to acquire and/or produce the requirements, seek and establish relationships with third party providers and production resources to deliver the content to end users. Other responsibilities include leading cross-functional teams, managing projects, new product execution, performing business analysis and tracking.
Job Responsibilities:
Consumer and Market Insights:
* Supports consumer insights in executing custom research, including developing research materials and product samples, and participating in and observing research.
Brand Strategy:
* Participates in brand strategy discussions and in setting to include requirements needed to satisfy the Brand's position as the leader of interactive teaching content.
* Works collaboratively with marketing communications to promote a broad utilization of the provided content by the end user.
* Works with the web team to properly position the developed content to end users both on the brand web site and the brand community of end users.
Innovation and Product Portfolio Management:
* Participates with Engineering, senior management and others in the organization to develop new content. Executes SKU level new items.
* Creating the "bring-to-market" plan for assigned content portfolio creating marketing programming.
* Analyzes historical new product launches, and reports on vitality rates.
* Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth. Analyzes information to support brand manager in recommending to enter, exit, or maintain product classes.
* Assists with day-to-day maintenance functions on existing product lines.
Pricing:
* Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
* Works collaboratively with channel marketing to monitor competitive pricing information and tracks own-brand pricing. Recommends key conclusions and action steps for the brand and business.
Integrated Marketing Planning:
* Analyzes consumer, category, competition, and channel/customer as part of a situation assessment. Recommends key conclusions.
* Participates in identifying marketing objectives and strategies both tactically and strategically. Recommends A&P budget for the upcoming year relative to the content developed and provided to the end user.
* Works collaboratively with marketing communications and external agencies to create marketing programming
* Analyzes and provides consumer, category, and brand information to support sales in category management and sales presentations. Develops product selling materials and samples for internal sales meetings.
* Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
* Estimates ROI for A&P initiatives for assigned content activities.
Financial Management:
* Works with Product Manager to develop strategy to utilize content as a revenue generator.
* Works collaboratively with finance, channel, and sales in annually pruning unproductive SKU's.
Organization Role and Structure and Talent Management:
* Completes PMDP process for self.
* Supports brand management function in recruiting for brand management positions.
* Uses appropriate decision-making and approval processes in a timely manner. Assists with general marketing discipline functions, including overall 'day-to-day' operations of the brand and product lines.
Requirements:
* Bachelors Degree
* Familiarity with principles of instructional design, behavioral education, and evidence-based practice as it applies to instruction
* 3 to 5 years in product management and or development of educational interactive content in the K-12 market.
* Ability to work in fast moving and flexible organization.
* A strong understanding of curriculum in the K-12 educational systems .
* Teaching experience would be desirable.