Snack giant Frito-Lay will pull most of the biodegradable packaging it uses for its Sun Chips snacks, following an outcry from consumers who complained the new bags were too noisy, The Wall Street Journal reported Tuesday.
Touted by Frito-Lay as 100 percent compostable, the packaging -- made from biodegradable plant material -- began hitting store shelves in January. Sales of the multi-grain snack have since tumbled.
PepsiCo-owned Frito-Lay is returning to its old, nondegradable packaging, for five of the six Sun Chips flavors. It will continue to use the noisy packaging for its Sun Chips Original brand, but has been working on trying to find a quieter version of the packaging since it first introduced the new bags.
"We chose to respond to the consumer feedback but still want to show that we are committed to this thing," Frito-Lay spokesman Chris Kuechenmeister said.
Consumers have posted videos on the web poking fun at the new bags and lodged fierce complaints on social-networking sites. Since February, year-over-year sales of Sun Chips have decreased each month, according to SymphonyIRI, a Chicago market-research firm whose data excludes Walmart Stores.
This is not the first time PepsiCo has had an issue with its packaging. Last year, the company dumped new packaging for its Tropicana orange juice after consumers complained they did not like the new look.
Frito-Lay declined to disclose how much it spent to create the new packaging but it has been working on finding and testing degradable material for several years.
Read more: Wall Street Journal