Hip hop's royal couple loses battle with Boston company - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Hip hop's royal couple loses trademark battle with Boston company

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BOSTON (FOX 25 / MyFoxBoston.com) A Boston event planning company has won a legal battle against one of the biggest stars in the world.

Blue Ivy Events in Boston will keep the name that they have operated under since 2009.

If the name "Blue Ivy" sounds familiar, it is likely because it is the name singer Beyonce Knowles and her rapper/entrepreneur husband Shawn "Jay-Z" Carter gave to their firstborn child earlier this year.

After her child's birth, the 31-year-old songstress tried to trademark the name, reportedly to begin a line of baby products. It wasn't long before Blue Ivy Events owner Veronica Alexandra was thrust into the spotlight as she tried to defend her company's name.

On Tuesday, Alexandra won the battle and trademark protection for the name "Blue Ivy." The ruling means the Carters have no legal rights to keep the name to themselves.

There appears to be no hard feelings between the parties. In fact, the Blue Ivy Events website features a picture of hip hop's royal couple along with a message that reads "Congrats to our soul mate couple with baby Blue Ivy."

Beyonce received some good news with the bad earlier this week. She will be performing during halftime at Super Bowl XLVII.

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