Coca-Cola to address obesity for first time in ads - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Coca-Cola to address obesity for first time in ads

Posted: Updated:

By CANDICE CHOI

NEW YORK (AP) — Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.

 

Copyright 2013 The Associated Press.

  • Your MoneyMore>>

  • Conference call: your bathroom break

    Conference call: your bathroom break

    Thursday, August 21 2014 10:47 PM EDT2014-08-22 02:47:23 GMT
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
  • The future of books and bookstores

    The future of books and bookstores

    Thursday, August 21 2014 8:46 PM EDT2014-08-22 00:46:06 GMT
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
  • Using your credit card rewards

    Using your credit card rewards

    Thursday, August 21 2014 5:56 PM EDT2014-08-21 21:56:50 GMT
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices