Bob Sirott`s One More Thing about WBEZ’s new ad campaign
Posted:
Updated:
By Bob Sirott, FOX 32 News at Nine Co-Anchor - bio | email
CHICAGO (FOX 32 News) -
One more thing, about some commercials you're going to be hearing a lot about.
I'm not talking about the Super Bowl ads. It's the new advertising campaign for Chicago's public radio station, WBEZ and it's not what you'd expect.
You'll start seeing the ads Friday. "We want interesting people to hook up with interesting people and make more interesting people." "We want listeners tomorrow, go make babies today." Another ad reads, "Do it for Chicago."
The station is calling it their 2032 membership drive. The campaign encourages listeners in their 20s and 30s to "make babies" so that in 20 years they'll have more much needed younger listeners.
But if those teenagers were born into a public radio-loving family, they might be persuaded to keep listening, even through their teenage years.
Are they serious? No, of course not. But, they need to create loyalty among the young 25 and under Chicagoans who are not aware of NPR and WBEZ. They're smart enough to realize a message from Garrison Keeler isn't going to cut it. They need to do something outrageous that people will talk about. So far, mission accomplished.
If this doesn't work, maybe Rick can play Justin Bieber music.
Thursday, June 13 2013 1:45 PM EDT2013-06-13 17:45:09 GMT
Even a fire hydrant is feeling the Blackhawks spirit, especially after Chicago's midnight victory over the Boston Bruins at the United Center in triple overtime.
Even a fire hydrant is feeling the Blackhawks spirit, especially after Chicago's midnight victory over the Boston Bruins at the United Center in triple overtime.
Wednesday, June 12 2013 9:55 PM EDT2013-06-13 01:55:01 GMT
Forecasters say hot weather could give way to violent storms across parts of Illinois and are warning residents to be prepared for strong winds, hail and even tornadoes.
Forecasters say hot weather could give way to violent storms across parts of Illinois and are warning residents to be prepared for strong winds, hail and even tornadoes.
Tuesday, June 18 2013 10:12 PM EDT2013-06-19 02:12:41 GMT
Chicago Public Schools wrap up classes this week, and that means some of the schools will only be open for a few more days before they are closed as part of the CPS 5-year reorganization plan.
Chicago Public Schools wrap up classes this week, and that means some of the schools will only be open for a few more days before they are closed as part of the CPS 5-year reorganization plan.
Tuesday, June 18 2013 6:27 PM EDT2013-06-18 22:27:58 GMT
A southwest suburban teen pleaded guilty to being drunk when he fatally struck a 4-year-old girl chasing a ball in the street has been sentenced to probation and community service.
A southwest suburban teen pleaded guilty to being drunk when he fatally struck a 4-year-old girl chasing a ball in the street has been sentenced to probation and community service.
Tuesday, June 18 2013 5:55 PM EDT2013-06-18 21:55:58 GMT
Police ask the Albany Park/Mayfair community to be vigilant, walk in pairs and avoid strangers, after a woman was sexually assaulted Monday night near the entrance to a CTA Blue Line station.
Police ask the Albany Park/Mayfair community to be vigilant, walk in pairs and avoid strangers, after a woman was sexually assaulted Monday night near the entrance to a CTA Blue Line station.
