For some, the Super Bowl isn't about who wins or loses. It's all about the commercials!
Companies pay a ridiculous amount of money to keep viewers in their seats between plays.
USA Today's Super Bowl Ad Meter, now in its 25th year, is the gold standard of consumer ad rankings.
Laura Petrecca, USA Today's New York deputy bureau chief, explained in a video clip released by the newspaper how the results are formulated and what it takes to rank high on the list of favorites.
"For 25 years USA Today has gauged consumer reaction to Super Bowl ads," she said. "For 24 of those past 25 years, we had focus groups across the country, and we had those people rate the ads. But this year, to mark our 25th anniversary, we opened the panel up to adults across the country. All they had to do was pre-register on our website, and then they went in on Sunday through a password-protected site and they ranked the ads from 1 to 10 – so, pretty much from worst to best – and that's how we're getting the results."
Petrecca added, "The hard thing with Super Bowl advertising is there's so much clutter on that game with you. You've got 50 other ads that you're competing against, all these other brands. So, you need to not only make the ad entertaining, but you need to make your product take center stage. An example of that is the Tide ad with the stain-removing stick. So, that was a really funny ad, and you'll remember what the product is because it took out the stain of Joe Montana. So, you really, as a marketer, have to get your product in there and also make it entertaining. And that's not easy to do."
According to USA Today's ad meter, the top commercial was Budweiser's Clydesdale brotherhood commercial, which tugged at America's heartstrings.
Tide's "Miracle Stain" commercial came in second.
In at third was Dodge Ram's Super Bowl ad featuring the late radio broadcaster Paul Harvey's tribute to U.S. farmers.
At fourth, grabbing lots of laughs was Doritos' "Fashionista Daddy" commercial.
And at fifth was an inspirational commercial for Jeep narrated by none other than Oprah Winfrey.
Wednesday, June 19 2013 4:49 PM EDT2013-06-19 20:49:38 GMT
Everyone remembers Cabbage Patch Dolls. They were those cherub-faced dolls that had yarn hair. A fan of those dolls is making and selling wigs to look exactly like the toy!They come in all shapes, sizes
Everyone remembers Cabbage Patch Dolls. They were those cherub-faced dolls that had yarn hair. A fan of those dolls is making and selling wigs to look exactly like the toy!They come in all shapes, sizes
Wednesday, June 19 2013 4:41 PM EDT2013-06-19 20:41:21 GMT
At approximately 2:45pm Wednesday afternoon, a bank robbery occurred at the National Penn Bank on E. High Street in Pottstown, PA.Police have captured three of the fours suspects so far. The search continues
At approximately 2:45pm Wednesday afternoon, a bank robbery occurred at the National Penn Bank on E. High Street in Pottstown, PA.Police have captured three of the fours suspects so far. The search continues
Wednesday, June 19 2013 4:37 PM EDT2013-06-19 20:37:45 GMT
Thursday weather looks spectacular with mostly sunny skies and low humidity levels. A light jacket may be needed early in the day with lows in the 50s, but under sunny skies temperatures climb into the low 80s. Along the coast highs top out in the mid 70s. Winds will be out of the WSW 5-10 mph. High 83. Low 58.
Wednesday, June 19 2013 4:37 PM EDT2013-06-19 20:37:01 GMT
The best confidence boosters for women are the ones without a price tag! A study done by the "Ready To Glow" campaign says that simple things like a smile from a stranger or being told "I love you" makes
The best confidence boosters for women are the ones without a price tag!
Wednesday, June 19 2013 4:05 PM EDT2013-06-19 20:05:26 GMT
The Camden County Police Department has released the photos of two missing jueveniles hoping that someone will recongize them and know thier whereabouts. The following information is directly from a
The Camden County Police Department has released the photos of two missing juveniles hoping that someone will recognize them and know their whereabouts.
Wednesday, June 19 2013 1:52 PM EDT2013-06-19 17:52:58 GMT
Bensalem police have arrested the suspect wanted for stabbing a man during a vehicle break-in. They previously released a series of suspect photos to help in the search.
Bensalem police have arrested the suspect wanted for stabbing a man during a vehicle break-in. They previously released a series of suspect photos to help in the search.
Wednesday, June 19 2013 12:36 PM EDT2013-06-19 16:36:01 GMT
Today is National Dine Out Day! Over 2,000 restaurants are participating and locally, the funds raise will go to support Hurricane Sandy victims and relief efforts. New Jersey Governor Chris Christie
Today is National Dine Out Day! Over 2,000 restaurants are participating and locally, the funds raise will go to support Hurricane Sandy victims and relief efforts. New Jersey Governor Chris Christie
Wednesday, June 19 2013 11:47 AM EDT2013-06-19 15:47:57 GMT
Food Network Star is in it's 9th season and this time around, we have a Philly guy competing!Meet Ambler's Chad Rosenthal.He is a self-taught chef who started cooking at just 5-years old. This morning,
Food Network Star is in it's 9th season and this time around, we have a Philly guy competing!Meet Ambler's Chad Rosenthal.He is a self-taught chef who started cooking at just 5-years old. This morning,
Wednesday, June 19 2013 10:44 AM EDT2013-06-19 14:44:27 GMT
An admitted father and son pimp team has been acquitted of sex trafficking. A judge delivered the verdict Wednesday at the trial of George Vincent Sr. and his son, George Vincent Jr.
An admitted father and son pimp team has been acquitted of sex trafficking. A judge delivered the verdict Wednesday at the trial of George Vincent Sr. and his son, George Vincent Jr.
Wednesday, June 19 2013 10:38 AM EDT2013-06-19 14:38:47 GMT
Last year, Fox 29's Sheinelle Jones gave birth to beautiful twins. As a result of carrying those sweet babies, she developed a ventral hernia.After much thought, research and interviewing, Sheinelle decided
Last year, Fox 29's Sheinelle Jones gave birth to beautiful twins. As a result of carrying those sweet babies, she developed a ventral hernia.After much thought, research and interviewing, Sheinelle decided
