Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Sunday, May 26 2013 4:58 PM EDT2013-05-26 20:58:32 GMT
This is a Memorial Day Weekend reunion the Wynkoops will never forget. "It's been a while. Glad I'm actually able to be here with my family," exclaimed Petty Officer Richard Wynkoop Jr. Escorted
After Vietnam veteran's son takes emergency leave to come home and be with his father on Memorial Day Weekend.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
Monday, May 20 2013 7:48 AM EDT2013-05-20 11:48:34 GMT
Pounding winds and violent surf from Hurricane Sandy left their mark on Ocean City, NJ. Beaches were washed out and there's concern about debris washing up. But Mayor Jay Gillian says no need to worry.
Mayor of Ocean City says no need to worry about debris filled beaches after Hurricane Sandy. He says plans have been taking place to make sure they're safe and clean.
Sunday, May 19 2013 7:58 AM EDT2013-05-19 11:58:46 GMT
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Sunday, May 26 2013 9:52 PM EDT2013-05-27 01:52:50 GMT
Police in Montgomery County say 16-year-old Tristan Stahley is charged with the murder of his 17-year-old girlfriend, Julianne Siller, over the weekend.
Police in Montgomery County say 16-year-old Tristan Stahley is charged with the murder of his 17-year-old girlfriend, Julianne Siller, over the weekend.
Sunday, May 26 2013 9:12 PM EDT2013-05-27 01:12:02 GMT
Today brought improvement with lots of sunshine and high temperatures in the low 70s. The winds relax for good tonight but it's still chilly with lows mainly in the 40s.
A Frost Advisory remains in effect for the Poconos through early Monday morning.
Memorial Day still looks beautiful. We start off with plenty of sun but clouds begin to increase by mid afternoon. Not as breezy with high temperatures in the mid 70s.
Sunday, May 26 2013 4:58 PM EDT2013-05-26 20:58:32 GMT
This is a Memorial Day Weekend reunion the Wynkoops will never forget. "It's been a while. Glad I'm actually able to be here with my family," exclaimed Petty Officer Richard Wynkoop Jr. Escorted
After Vietnam veteran's son takes emergency leave to come home and be with his father on Memorial Day Weekend.
Saturday, May 25 2013 11:48 PM EDT2013-05-26 03:48:06 GMT
A local elected official hits the gas again when FOX 29 Investigates' Jeff Cole tries to ask him a few questions about why a ghost worker was on his staff.
A local elected official hits the gas again when FOX 29 Investigates' Jeff Cole tries to ask him a few questions about why a ghost worker was on his staff.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
