Since 2009, AT&T has aggressively urged consumers not to text and drive through our "It Can Wait" campaign. This epidemic has unfortunately grown with serious consequences and has affected the lives of so many in ways similar to drinking and driving.
In recognition of the importance of spreading the word, Verizon, Sprint, T-Mobile US, Inc. and more than 200 other organizations have joined us in spreading the word that no text is worth a life.
It Can Wait advocates will contribute to a social media campaign delivering daily reasons why texting and driving can wait.
The campaign kicks off May 20, bringing a multi-million dollar, co-branded advertising campaign to raise awareness of the dangers of texting and driving, and encouraging everyone to immediately take the pledge against it at www.itcanwait.com.
Texting while driving is an epidemic, and it's not isolated to teen drivers. It affects adults as well. A recent AT&T survey shows business commuters know texting while driving is unsafe, but they still engage in these behaviors.
Government agencies including the U.S. Department of Transportation, National Highway Traffic Safety Administration and National Transportation Safety Board have all committed to help end distracted driving and support the efforts of It Can Wait and others who are working to raise awareness.
Social media have been major drivers of the It Can Wait movement, which has inspired more than 1.5 million personal commitments never to text and drive through pledges made at ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.
The 2013 campaign drive will culminate on Sept. 19, when efforts turn towards encouraging everyone to get out in their community and advocate involvement on behalf of the movement.