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American Athletic Conference unveils new look

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American Athletic Conference logo. (PRNewsFoto/American Athletic Conference) American Athletic Conference logo. (PRNewsFoto/American Athletic Conference)

PROVIDENCE, R.I. (AP) -- The American Athletic Conference has a new look to go with its new name.

The conference formerly known as the Big East released its logo on Thursday. The big block blue A with a red star at its center is part of the rebranding of the new conference, which will begin competition this fall.

The American will consist of Rutgers, Louisville, South Florida, Connecticut, Cincinnati, Temple, Central Florida, Memphis, Houston and SMU next year.

Rutgers and Louisville will leave after the 2013 season and Tulane, Tulsa and East Carolina will move in in 2014. Navy is set to become the 12th member in 2015.

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