Adidas unveils running shoe with springs - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Adidas unveils running shoe with springs

Posted: Updated:
Photo courtesy Adidas America Photo courtesy Adidas America
Adidas' website graphic introducing the Springblade. Adidas' website graphic introducing the Springblade.
MYFOXNY.COM -

Sports apparel and shoe company Adidas has just announced a new running shoe that claims it will release more energy every stride you take on the road to the finish line. How? With 16 "high-tech" plastic so-called Energy Blades instead of the usual foam midsole.

The shoe is called (what else) the Springblade.

"The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet," the company claims in a press release.

But does that concept really work? Runner's World magazine, which conducts extensive tests on running shoes, is skeptical. Although RW hasn't yet thoroughly tested the shoe, it points out that "gains from energy return may be offset by the added weight of the shoe." The shoe is set to weigh in at 12.8 ounces, three ounces heavier than the company's other springy shoe called the Energy Boost.

Adidas introduced the shoe this week with the hashtag #springblade and an email signup form on its website so that runners can get in a virtual line to buy the shoes as soon as they come out.

The Springblade will be available on August 1 and retail for $200, according to the press release. That's a significant premium above even some of the most expensive running shoes on the market already. For example, the top-of-the-line shoe model from Newtown costs $175. The Brooks Adrenaline GTS, one of the best-selling shoes at running specialty stores, retails for a comparatively reasonable $110.

  • Your MoneyMore>>

  • Wineries flourish in Brooklyn

    Wineries flourish in Brooklyn

    Thursday, April 17 2014 10:34 PM EDT2014-04-18 02:34:04 GMT
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
    Hundreds of oak barrels of wine are all stacked in one room. You might think this is Napa, California. But it's not. It's the Brooklyn Winery, located in what was once an old pickle factory in Williamsburg. Refrigerated grapes are brought in from the North Fork of Long Island and from the Finger Lakes and then aged in barrels. These days urban wineries are becoming more popular, and they're popping up all over the borough.
  • Do you waive your right to sue if you follow a company on social media?

    Do you waive your right to sue if you follow a company on social media?

    Thursday, April 17 2014 10:04 PM EDT2014-04-18 02:04:04 GMT
    General Mills quietly tweaked its legal policies, which made getting coupons or joining a contest online two things that would simultaneously prevent you from being able to sue the company. But what about Tweeting or just liking a General Mills company's Facebook page? There's concern about that, too.
    General Mills quietly tweaked its legal policies, which made getting coupons or joining a contest online two things that would simultaneously prevent you from being able to sue the company. But what about Tweeting or just liking a General Mills company's Facebook page? There's concern about that, too.
  • Catalog shopping is alive and well

    Catalog shopping is alive and well

    Thursday, April 17 2014 9:57 PM EDT2014-04-18 01:57:31 GMT
    Bonobos is an online men's clothing store. The company tried something new in 2013 by trying something, well, old. Bonobos mailed to some customers a traditional catalog. The results were very surprising to these Internet retailers: the catalog attracted more customers to the website. Bonobos' catalog circulation has now increased.
    Bonobos is an online men's clothing store. The company tried something new in 2013 by trying something, well, old. Bonobos mailed to some customers a traditional catalog. The results were very surprising to these Internet retailers: the catalog attracted more customers to the website. Bonobos' catalog circulation has now increased.
Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices