BOSTON (MyFoxBoston.com) – Charlie Baker may have announced he is running for governor on the Republican ticket, but he spent the day avoiding reporters.
It's a curious strategy for a candidate who ran and lost to incumbent Democrat Gov. Deval Patrick in 2010. So what's changed?
In a rambling, under-produced two-minute YouTube video, Baker said he is running for governor, but later declined to sit down with FOX 25 until Thursday.
FOX 25's Sharman Sacchetti talked with Baker's old boss, former Gov. Bill Weld, and asked if he would have unveiled his candidacy in the same manner.
Weld suggested the strategy was borrowing a page from President Barack Obama or Gov. Patrick.
Sacchetti asked if that's a strategy a Republican in Massachusetts could employ and actually win.
"It's a newer approach than my generation was accustomed to," Weld replied.
"So you wouldn't have done it that way?" Sacchetti asked.
"Probably could not have done it that way 16 years ago," he answered.
"What about now though? If you were running tomorrow?" Sacchetti asked.
"Oh, I don't know. I don't think about myself running," Weld said in response, essentially dodging the question.
Baker's absence on day one of his campaign isn't lost on the Democrats who criticized Baker by resurrecting his role in overseeing financing of the Big Dig.
Mass. Democratic Party Chair John Walsh told reporters, "On the opening day of the Charlie Baker campaign, it's interesting he was not ready to come up to bat and defend his own record. He picked as a pinch hitter Bill Weld."
Baker appears to be letting the video speak for him for now, except in his video the message is hardly clear.
Republican strategist Pat Griffin agrees the video was not on message.
"I think what the Baker video proved today is that slick was not what they were going for. This is a video that looked a little bit like it was shot by the neighbor's kid," Griffin said. Adding, "The narrative wasn't there."
Griffin also says Baker tripped up by announcing now instead of after the holidays.
"I think Charlie Baker has made tactical error in jumping in too soon. The field is clear. There's no reason to do it this soon. You could be exploring it, but being in suddenly makes him the Democratic foil," Griffin said.
Several Democrats have declared their candidacies.
FOX 25 still has no word from Attorney General Martha Coakley, Congressman Michael Capuano, or Somerville Mayor Joe Curtatone on their potential plans.