Pier A in Hoboken offers picture-perfect city views. For the week of the Super Bowl this could also become part of the picture: an 18-foot Roman numeral sign made of steel placed right along the Hudson River.
"We don't want to be an afterthought so we got aggressive, says Scott Katz, the chairman of the Hoboken Events Committee. He says the sign and a plan to turn the pier into a giant ice skating rink are part of a proposal to draw tourists during the week of festivities leading up to the game.
"With the Manhattan image behind it," he says. "By establishing that now have ability to bring people to town and keep them in town."
The committee has been organizing different events for more than two years hoping to cash in on part of the $600 million expected to be generated by the Super Bowl.
Hoboken Council Member Jennifer Giattino is looking to keep down the costs for the city but knows business has the potential to be way up.
"Like Disney World for adults," Giattino says. "Even if you're not a football fan it doesn't matter -- just the excitement, everyone is there to have a good time."
Anthony Romano, the chairman of the Hudson County Board of Chosen Freeholders, says local labor unions are donating time to help get things set up.
"It will be a shot in the arm for the community and hopefully that the weather will hold up," Romano says. A shot in the arm for local businesses.