I-Team: 'Pinkwashing' warning - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

I-Team: 'Pinkwashing' warning

Posted: Updated:

It's October, and pink is everywhere.  In honor of Breast Cancer Awareness Month, everyone from family members to football players are posing in pink.  And while good charities are raising money, the FOX 5 I-Team wants to warn you about something called "pinkwashing."

Nearly 40,000 women will die this year because of breast cancer.  Companies like Delta Airlines are on board to raise awareness by painting their planes' tails pink.  In the NFL, most players are flashing pink, too. 

Many people also want to donate to charities that give money to research, but you need to be on the lookout for what the Better Business Bureau calls "pinkwashing."  This describes "unscrupulous companies that claim to support breast cancer," but really don't put donations toward any charity. 

Just last May, the Coalition Against Breast Cancer was shut down for defrauding the public.  Investigators say the so-called charity collected about $10 million for research, education and detection.  Out of the millions collected, only 40 women got mammograms.  The rest, they say, went into their pockets. 

If you want to donate to a breast cancer cause, ask how much money goes to the program.  A "portion of the proceeds" is not an answer you want.  You want to know what percentage of the money collected goes to the actual cause.

To find out more information on giving to responsible charities, we recommend the following links:

Better Business Bureau: Charities and Donors


Charity Navigator


  • I-Team Story ArchiveMore>>

  • Fox 5 I-Team

    Save on Vacation

    Save on Vacation

    Monday, April 21 2014 9:56 AM EDT2014-04-21 13:56:05 GMT
    Thinking about vacation is a lot of fun. Thinking about what it'll cost you is not so fun. Here are some ideas for cutting costs.
    Thinking about vacation is a lot of fun. Thinking about what it'll cost you is not so fun. Here are some ideas for cutting costs.
  • Get Financially Fit: A Step-By-Step Plan

    Get Financially Fit: A Step-By-Step Plan

    Monday, April 14 2014 9:15 AM EDT2014-04-14 13:15:13 GMT
    April is Financial Literacy Month, so it's time to think about getting financially fit.  Let's start with two questions. Do you know how much you spend each month?  How much of your check should you save?
    April is Financial Literacy Month, so it's time to think about getting financially fit.  Let's start with two questions:  Do you know how much you spend each month?  How much of your check should you save?
  • FOX 5 I-Team

    DON'T MISS: Tax Deductions and Credits

    DON'T MISS: Tax Deductions and Credits

    Friday, April 11 2014 8:48 AM EDT2014-04-11 12:48:55 GMT
    Let's finish up our tax time filing tips that we've offered this season with a quick look at deductions and credits too many folks forget.
    Let's finish up our tax time filing tips that we've offered this season with a quick look at deductions and credits too many folks forget.
  • Contact the FOX 5 I-Team

    * denotes required fields

    We're sorry, but only one entry is allowed per person.
    Thank you for your continued interest.

    Thanks for contacting FOX 5.  To reach our newsroom by phone, please call (404) 898-0100.

Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices