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App development: standing out in a crowded field

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In a crowded field of video-sharing applications, Cameo stands out. The mobile app simplifies editing and can turn two-minute clips into mini movies.

Matthew Rosenberg, 31, and two childhood friends developed the idea. It's the third app they've launched from scratch. They work inside the offices of Fueled, a laid-back workspace. The company develops apps and houses up to 25 startups at any given time.

Turning an idea into an app typically takes about a $100,000 investment up front for software and developments.

Fueled co-founder Rameet Chawla says there are no guarantees. But when it works it can pay off big.

The guys at Cameo are off to a good start. The app was featured on the front-page of Apple's marketplace.

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