Video store survives by adding bar - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Video store survives by adding bar

Posted: Updated:
NEW YORK (MYFOXNY) -

Trendy music, exposed brick, local beer on tap: You've seen this movie before, right? Just another trendy bar in a trendy neighborhood.

But in the basement of Williamsburg's Videology, beyond the walk-in beer cooler, the plot thickens. There, we find 30,000 DVDs each assigned a number.

"I finally feel like maybe we know what we're doing," owner Wendy Chamberlain said.

A decade ago, Chamberlain and her husband opened a video rental store. For a while, they killed it. Then, the Internet nearly killed them.

"We started to see that maybe we weren't going to last forever," Chamberlain said.

To survive, Chamberlain moved the DVDs downstairs, the garage morphed into a screening room, the showroom a bar and the clerks its bartenders.

"Now that we've come up with idea," Chamberlain said, "it's kind of obvious."

New customers can now drink into the morning's early hours. Old ones can continue living in a simpler time.

"I'm someone old-fashioned," Videology customer Julia Morris said. "I like to look and see and find my videos and actually hold them in my hands."

Chamberlain may portray the heroine to those like Morris, but the rental side of the business barely breaks even.

"That's sort of all I can ask of it," she said.

Call it adaption. Call it evolution. But in Brooklyn's hippest neighborhood, we find the final scene of a dying industry extended indefinitely by liquor, wine and beer.

"Maybe you can just do DVDs," Chamberlain said, "but it's going to be pretty challenging."

  • Brooklyn NewsBrooklyn NewsMore>>

  • Dangerous rip currents at NJ, NY beaches

    Dangerous rip currents at NJ, NY beaches

    Wednesday, August 27 2014 4:54 PM EDT2014-08-27 20:54:07 GMT
    Several beaches on the New Jersey and New York coastlines are open to visitors but closed to swimming because of high surf and dangerous rip currents. The National Weather Service has issued a High Surf Advisory and Rip Current Statement for the area beaches because of the effects of Hurricane Cristobal, which is expected to track south and east of the Jersey shore through Thursday.
    Several beaches on the New Jersey and New York coastlines are open to visitors but closed to swimming because of high surf and dangerous rip currents. The National Weather Service has issued a High Surf Advisory and Rip Current Statement for the area beaches because of the effects of Hurricane Cristobal, which is expected to track south and east of the Jersey shore through Thursday.
  • Cuomo orders investigation into Time Warner outage

    Cuomo orders investigation into Time Warner outage

    Wednesday, August 27 2014 1:15 PM EDT2014-08-27 17:15:06 GMT
    Time Warner Cable suffered a nationwide outage primarily impacting its Internet service on Wednesday morning. More than 11 million customers were affected.  Several hours later, NY Gov. Andrew Cuomo ordered an investigation into the outage. "I have directed the New York State Department of Public Service to investigate this outage as part of its review of Comcast's proposed merger with Time Warner," said Cuomo.
    Time Warner Cable suffered a nationwide outage primarily impacting its Internet service on Wednesday morning. More than 11 million customers were affected.  Several hours later, NY Gov. Andrew Cuomo ordered an investigation into the outage. "I have directed the New York State Department of Public Service to investigate this outage as part of its review of Comcast's proposed merger with Time Warner," said Cuomo.
  • Mayor: NYC will learn from 2004 RNC 'mistakes'

    Mayor: NYC will learn from 2004 RNC 'mistakes'

    Wednesday, August 27 2014 6:35 AM EDT2014-08-27 10:35:46 GMT
    Brooklyn's final pitch to hold the 2016 Democratic national convention was centered on New York City's robust mass transit system -- and a pledge to learn "from the mistakes" from the last time the city hosted a presidential convention. The Republicans gathered in New York in 2004 to re-nominate President George W. Bush, choosing to meet in deep-blue Manhattan less than three years after the Sept. 11 terror attacks.
    Brooklyn's final pitch to hold the 2016 Democratic national convention was centered on New York City's robust mass transit system -- and a pledge to learn "from the mistakes" from the last time the city hosted a presidential convention. The Republicans gathered in New York in 2004 to re-nominate President George W. Bush, choosing to meet in deep-blue Manhattan less than three years after the Sept. 11 terror attacks.
Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices