Chris Brown to launch line of Sprayground backpacks - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Mayor, family move into Gracie Mansion

    Mayor, family move into Gracie Mansion

    Monday, July 28 2014 7:51 AM EDT2014-07-28 11:51:30 GMT
    It's home, sweet new home for Mayor Bill de Blasio and his family. The mayor, his wife and two children spent their first night in Gracie Mansion on Sunday. The De Blasios returned from a vacation in Italy Sunday afternoon.
    It's home, sweet new home for Mayor Bill de Blasio and his family. The mayor, his wife and two children spent their first night in Gracie Mansion on Sunday. The De Blasios returned from a vacation in Italy Sunday afternoon. De Blasio had spent some time debating whether to move out of his family's home in the Park Slope section of Brooklyn, but the family ultimately decided to make the shift.
  • 'Spider-man' slugs cop in Times Square

    'Spider-man' slugs cop in Times Square

    Monday, July 28 2014 7:01 AM EDT2014-07-28 11:01:40 GMT
    A man dressed as Spider-Man was arraigned on charges he punched a police officer who told him to stop harassing tourists in Time Square. Junior Bishop, 25, faces charges of assault, criminal mischief, resisting arrest and disorderly conduct. Police say the officer interceded after Bishop demanded at least $5 from a woman he posed for a picture with, instead of the $1 she offered.
    A man dressed as Spider-Man was arraigned on charges he punched a police officer who told him to stop harassing tourists in Time Square. Junior Bishop, 25, faces charges of assault, criminal mischief, resisting arrest and disorderly conduct. Police say the officer interceded after Bishop demanded at least $5 from a woman he posed for a picture with, instead of the $1 she offered.
  • 5th annual MMA World Expo at Javits Center

    5th annual MMA World Expo at Javits Center

    Saturday, July 26 2014 11:30 PM EDT2014-07-27 03:30:06 GMT
    Mixed Martial Arts enthusiasts gathered in the Big Apple for the 5th annual MMA World Expo. Only amateurs were allowed to compete at the event because New York continues to grapple with whether to make the sport legal in the state.
    Mixed Martial Arts enthusiasts gathered in the Big Apple for the 5th annual MMA World Expo. Only amateurs were allowed to compete at the event because New York continues to grapple with whether to make the sport legal in the state.
Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices