Kmart Joe Boxer ad controversy - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Kmart Joe Boxer ad controversy

Posted: Updated:
MYFOXNY.COM -

Kmart opens its latest holiday-themed ad innocently enough. But that buttoned-up above-the-table business soon yields to a racier below-the-belt party.

Interpret those motions however you please, but it certainly seems to us that Kmart is insinuating the tolling of those bells comes from somewhere underneath each male-model's pair of Joe Boxers.

"Sex sells, but sex can also make people throw up," said T.J. Walker, a media expert. "Sex can make people say: 'This is kind of a sleazy organization. We're not sure we want to do business with them.'"

Walker sees this less about sex (Victoria's Secret already owns that corner of the marketplace) and more about breaking from tradition.

"There does seem to be a lot of people who are attacking the traditions of wholesomeness of Christmas whether it's Walmart attacking Thanksgiving dinner or Kmart turning this into a Chippendale celebration," Walker said.

If you thought I was going to be shaking out those noises with my body, you need to get your mind out of the gutter. Forget what Kmart was thinking making the ad; we wanted to know if the consumer liked it.

If Kmart risked public favor with its so-called Show Your Joe commercial that gamble paid off among shoppers we found, who laughed about it.

"You can definitely get the feeling of Christmas," one said.

We'll just have to wait and see if that Christmas feeling equates to holiday sales.

"I wish I had someone to give it to," a shopper said. "You have to be careful who you give it to."

  • Your MoneyMore>>

  • Road-trip vacations that don't break the bank

    Road-trip vacations that don't break the bank

    Thursday, July 31 2014 5:37 PM EDT2014-07-31 21:37:29 GMT
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
    Last-minute vacations don't need to be a headache or ridiculously expensive, especially if you make it a road trip. Even if you don't have a car, renting one can be an affordable option.Lauren Lyons Cole, a personal finance contributor to TheStreet.com, has some suggestions.
  • OKCupid, Facebook not alone in studying consumers

    OKCupid, Facebook not alone in studying consumers

    Tuesday, July 29 2014 4:51 PM EDT2014-07-29 20:51:44 GMT
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
    Think you're in control? Think again. This week, OKCupid became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another. The New York-based Internet company's revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users' moods.
  • New York's microbrew industry growing

    New York's microbrew industry growing

    Monday, July 28 2014 8:39 PM EDT2014-07-29 00:39:52 GMT
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
    Local and small beer brewing companies have something to toast. The Brewers Association says microbrew sales grew in the first half of this year; up 18 percent over the same period last year. This comes at a time when overall domestic beer consumption is flat.Ethan Long, one of the owners of the Rockaway Brewing Company in Long Island City, started brewing beer two years ago.
Powered by WorldNow

25 FOX Drive
Dedham, MA 02026

Phone (781) 467-2525

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices