BOSTON (AP) - Emerson
College in Boston has changed the name of its School of Communication
for one day to honor fictitious television anchorman Ron Burgundy.
Actor and comedian Will
Ferrell, who plays Burgundy, was at the school in character Wednesday
for a naming ceremony and news conference. He tells students and faculty
he was "literally in a glass case of emotion"
over the honor, citing a line from the 2004 hit "Anchorman."
The renaming is one of several promotional events for "Anchorman 2: The Legend Continues," the sequel that opens this month.
Ferrell anchored a
newscast as Burgundy in North Dakota over the weekend. Then he helped
cover curling trials for a broadcaster in Canada.
A spokeswoman says Emerson received no money for the appearance. The idea came from Ferrell's publicist, an Emerson alum.