Smartwatch lets parents track their kid`s location - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Smartwatch lets parents track their kid`s location

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CHICAGO (FOX 32 News) -

Parents know it can be hard to keep up with their kids, but is tracking them the answer? A new product says it does just that and also serves as a child's first smart phone.

The device, called the FiLIP, is a smartwatch that can only call people approved by the parents. It also allows parents a first-hand look at where their child is going thanks to technology and an app.

"Our founder Sten Kirkbak, a Norwegian entrepreneur, lost his son Filip in a shopping mall for 30 minutes and that was quite a harrowing experience," Filip Technologies' CEO Jonathan Peachey explains.

The FiLIP was named after the founder's son and has made its way to Chicago at the AT&T flagship store on Michigan Avenue.

"It's a smart phone for children without all of the dangers of being able to go online and go to different websites and whatnot," Brandon Robinson of AT&T says. "It's all the technology we need to keep children safe, but it keeps them out of trouble at the same time."

Parents can call their kids on the watch and kids can call up to five programmed numbers. With the gadget's GPS system, parents can track their children and can also be notified if the child wanders out of programmed "safety zones."

"We've done so much with smartphones when it comes to checking apps and checking Facebook and Pandora, but now you can actually check on your loved ones," says Robinson.

Parents seemed open to the idea.

"I think it's an excellent idea to keep the kids safe," one parent told FOX 32. "There's a lot of nuts out there and I would definitely go for it. Especially at 4 years old, I mean you never know where they're going to be."

The watch sells for $200 and can be found online or exclusively at the Michigan Avenue AT&T store. It will be available in select AT&T stores in early 2014.

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