Lake Shore Drive sign declares `You are beautiful` - Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Lake Shore Drive sign declares `You are beautiful`

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"You are beautiful" (Photo by Tisha Lewis) "You are beautiful" (Photo by Tisha Lewis)
CHICAGO (FOX 32 News) -

"You are beautiful."

It's hard to miss the 15 foot sign southbound on Lake Shore Drive.

Fox 32's Tisha Lewis found the man behind the message - Matthew Hoffman. He started You Are Beautiful in Chicago in 2002 with 100 stickers and says the simple message means something different to everyone.

"It's Helvetica font presented in a way that anyone can take whatever they want out of it," said Hoffman.

The sign went up nearly three weeks ago but there are more worldwide – just check #YABSTICKER on social media and

"I would say almost every day there are three or four new photos of stickers from around the world that people have put up or shared with other people," said Hoffman.

Hoffman has posted and sold more than a million stickers across the globe.

The billboard though is big enough to catch the eye of anyone passing by. Bronzeville residents Kristal Howard and Detta Dean see it on their way to this Issues Barber and Hair Salon near Oakwood Boulevard.

"This is an up and coming area and you know, I like the area, I thought it was beautiful. Like it said, you are beautiful," said Dean.

"I thought it was a good way to uplift women and people and make them feel good about themselves and not lower their self-esteem," said Howard, a Hair Stylist at Issues.

Hoffman has also completed large installations like this one in Rogers Park and on Lake Shore Drive where he says the Chicago Park District paid him $1500 dollars to use the popular logo.

"What's really cool is that the guys that put it up, that's their base right there so they get to see it every morning going to work," said Hoffman.

When asked about the sign, Bill McCaffrey spokesperson for the city of Chicago, said, "As the city looks forward to the end of a long, cold winter, we could not agree more with the positive message reminding everyone of strength and beauty of the human spirit. This installation is one of many pieces of art on Park District property."

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